Resources Library by ANA

Cultural differences: Draw or barrier?

This presentation summarizes research findings on cultural differences across Communispace-run multinational communities, and extends previous research by exploring how members of multinational communities engage in specific research activity types,...

Catalogue: Online Research 2009: Online Panels & Beyond

Author: Manila Austin

Company: Communispace Corporation

October 29, 2009

Social media trends around the world!

This presentation reviews results from the Global Web Index, a 16-market syndicated study exploring web behaviour and social media usage. The study focuses on the impact of increased involvement in social media on consumer behaviour, attitudes,...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: Seth Ruoss, Tom Smith, Bonnie Breslauer

Company: Kantar

October 29, 2009

Building citizen dialogue

This presentation addresses developments in citizen engagement practice from the perspective of the Central Office of Information (COI), the leading commissioner and delivery agent for public engagement work within the UK public sector. The...

Catalogue: Congress 2009: Leading The Way

Authors: Fiona Wood, Tom Wormald, Jane Breeze, Brian Parry

September 22, 2009

More, more, more

This joint case study will be relevant to any marketer or researcher interested in how to increase research value through more creative engagement of participants whilst simultaneously reducing research costs. The presentation provides a new vision...

Catalogue: Congress 2009: Leading The Way

Authors: Rachel Brown, Fiona Blades

Company: MESH Experience

September 22, 2009

Research World (May 2009)

Research for social and political purposes is a fundamental building block in the making and sustenance of a successful democracy. The return on research in the social and political domain far outweighs its cost. Research is indeed a fundamental...

Catalogue: Research World 2009

Author: ESOMAR B.V.

May 1, 2009

Reality YOUTH research

The Middle East is one of the youngest regions in the world with about two thirds of the population under 25 years of age. Technology has brought winds of change to the Arab World and some would even say that in the preceding five years the Arab...

Catalogue: Consumer Insights 2009: The Pragmatic Approach

Authors: Tammy Jalboukh, Ambrish Chaudhry

Company: KANTAR TNS Malaysia

February 11, 2009

It's engagement, but is it research?

The research industry is constantly looking to develop more techniques and approaches to try and get closer to the truth and to generate insight. Our argument is that even when we use a great technique the truth that it is trying to communicate can...

Catalogue: Qualitative 2008: Consumer Choice

Author: Alex Johnston

Company: Jigsaw Research

November 20, 2008

Can online panels be truly global?

In the era of online data collection, online panels and especially panel portals are becoming the way how marketing research is marketing itself among people across the globe. The need for good design, usability and localization is challenging...

Catalogue: Congress 2008: Frontiers

Author: Alexander V. Shashkin

Company: Online Market Intelligence (OMI)

September 26, 2008

Brand preference in adolescence - Brand loyalty as adults?

Trying an outlook, this clearly indicates, that it is very much worthwhile to communicate with adolescents as well as with adults, because this is on every promising way to ensure a goods hare of the market for the future by investing in the future...

Catalogue: New Monograph Series Vol.9: Researching Youth

Authors: Astrid V. Middelmann-Motz, Brigitte Melzer-Lena

August 1, 2000